How to find your why: A guide to discovering your purpose

Posted in News & Press  ·  22nd June 2024

Finding your “why” is a journey of self-discovery that helps align your actions with your deeper purpose. Here’s a step-by-step guide to help you uncover your why:

1. Reflect on your passions and interests

Think about the activities and topics that ignite your enthusiasm. What are the things you love doing, even if no one is paying you to do them?

2. Identify your strengths

Consider what you are naturally good at. What skills and talents do you possess that come effortlessly to you? These strengths can offer clues to your purpose.

3. Examine your experiences

Look back on your life experiences, both positive and negative. What lessons have you learned? How have these experiences shaped who you are today?

4. Consider your values

Reflect on what principles and values are most important to you. What do you stand for? Your values are integral to understanding your why.

5. Seek feedback

Ask friends, family, and colleagues for their insights. Sometimes, others can see our strengths and passions more clearly than we can.

6. Look for patterns

As you gather information from your reflections and feedback, look for recurring themes and patterns. These can provide significant insights into your why.

7. Craft your WHY statement

Summarise your insights into a clear and concise why statement. This statement should encapsulate your purpose and what drives you.

Practical exercises to discover your WHY

  1. Journaling: Write regularly about your thoughts, experiences, and feelings. This can help clarify your purpose over time.
  2. Vision board: Create a visual representation of your goals and dreams. Seeing your aspirations can help you connect with your why.
  3. Meditation and mindfulness: Practice mindfulness to quiet your mind and listen to your inner voice.

Recommended books on finding your WHY

  1. “Start with Why: How Great Leaders Inspire Everyone to Take Action” by Simon Sinek: This book explores the concept of finding your why and how it can drive you to achieve greater success and fulfilment.
  2. “Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team” by Simon Sinek, David Mead, and Peter Docker: A follow-up to “Start with Why,” this book provides practical steps and exercises to help individuals and teams uncover their purpose.
  3. “The Element: How Finding Your Passion Changes Everything” by Ken Robinson and Lou Aronica: This book discusses the importance of finding your passion and how it can lead to a more fulfilling life.
  4. “Man’s Search for Meaning” by Viktor E. Frankl: This classic book delves into the psychological journey of finding meaning in life, even in the most challenging circumstances.


Finding your why is a powerful process that aligns your life with your core purpose. By reflecting on your passions, strengths, experiences, and values, you can uncover what truly drives you and live a more fulfilled and purposeful life.

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