How to sell yourself to an employer: Tips for making a great impression

Posted in News & Press  ·  12th January 2024

Selling yourself to an employer is a crucial skill that can help you stand out in a competitive job market. It involves presenting your skills, experiences, and personality in the best possible light to convince potential employers that you are the right fit for the job. Here are some effective strategies to help you sell yourself to an employer and land the job you want.

1. Understand your strengths

Identify your unique selling points

Take some time to reflect on your strengths, skills, and experiences that make you a strong candidate for the job. These could be technical skills, soft skills, achievements, or unique experiences that set you apart from other candidates.

Create a personal brand

Your personal brand is how you present yourself to employers and the professional world. It should highlight your strengths, values, and what you bring to the table. Develop a clear and consistent message about who you are and what you offer.

2. Tailor your CV and cover letter

Customise for each job

Tailor your CV and cover letter for each job application. Highlight the skills and experiences that are most relevant to the position you are applying for. Use keywords from the job description to show that you have the qualifications the employer is looking for.

Highlight achievements

Rather than just listing your job duties, focus on your achievements and the impact you had in your previous roles. Use quantifiable metrics to demonstrate your success, such as “increased sales by 20%” or “reduced costs by 15%.”

3. Prepare for the interview

Research the company

Understand the company’s mission, values, and culture. Research their recent projects, successes, and challenges. This knowledge will help you tailor your responses and show that you are genuinely interested in the company.

Practise common interview questions

Prepare answers to common interview questions, such as “Tell me about yourself,” “Why do you want to work here?” and “What are your strengths and weaknesses?” Use the STAR method (situation, task, action, result) to structure your responses with clear and concise examples.

4. Showcase your skills and experience

Use real-life examples

During the interview, use specific examples from your past experiences to demonstrate your skills and achievements. This makes your claims more credible and shows that you have practical experience applying your skills.

Highlight transferable skills

Even if you are applying for a job in a different industry, highlight transferable skills that are relevant to the new role. Skills such as communication, problem-solving, and teamwork are valuable in any industry.

5. Demonstrate your enthusiasm and fit

Show genuine interest

Express your enthusiasm for the role and the company. Employers want to hire candidates who are passionate about the job and will be motivated to contribute to the company’s success.

Align with company values

Highlight how your values align with the company’s values. This shows that you are not only a good fit for the role but also for the company culture.

6. Follow up after the interview

Send a thank-you email

Send a thank-you email to the interviewer(s) within 24 hours of the interview. Express your gratitude for the opportunity, reiterate your interest in the position, and briefly mention something specific you discussed during the interview.

7. Continue developing your skills

Invest in continuous learning

Continuously develop your skills and knowledge to stay competitive in the job market. Take courses, attend workshops, and seek out professional development opportunities relevant to your field.


Selling yourself to an employer involves showcasing your strengths, tailoring your application materials, preparing thoroughly for interviews, and demonstrating genuine enthusiasm for the role. By following these strategies, you can make a strong impression on potential employers and increase your chances of landing the job you want.

For more tips and resources, visit Bright Futures Experience.




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