Peter Jones: The Godfather of Entrepreneurship in the UK

Posted in News & Press  ·  24th June 2024

Peter Jones, a towering figure in the UK’s entrepreneurial landscape, is best known for his authoritative presence on BBC’s “Dragons’ Den.” Born on March 18, 1966, in Berkshire, Jones demonstrated an early aptitude for business, launching a tennis academy in his teens. However, his journey wasn’t without setbacks.

Early setbacks and resilience

Jones’s initial venture into the computer business ended in failure, saddling him with substantial debt. Yet, his resilience shone through as he pivoted to launch Phones International Group in 1998. This company’s success marked the beginning of his illustrious career in telecommunications and beyond.

The godfather of the den

On “Dragons’ Den,” Jones is often referred to as the “Godfather of the Den” due to his commanding presence and deep business acumen. He possesses a practical and analytical mind, coupled with an instinct for identifying scalable businesses. His calm demeanour and attentive listening set him apart, as does his ability to ask penetrating questions and offer well-considered advice.

Diverse investments and entrepreneurial instinct

Jones’s portfolio extends across various sectors, from technology to media. His investments are guided by a keen instinct for potential growth and innovation. This entrepreneurial flair has made him a sought-after mentor and investor.

Commitment to education and philanthropy

Through the Peter Jones Foundation and the Peter Jones Enterprise Academy, he has dedicated himself to fostering young entrepreneurs. His educational initiatives provide practical business training and mentorship, reflecting his commitment to nurturing future business leaders.


Peter Jones’s journey from early business failures to becoming a multi-millionaire entrepreneur and TV icon underscores his resilience and visionary leadership. His influence on “Dragons’ Den” and his contributions to business education solidify his legacy as a pillar of the UK entrepreneurial community.

For more information on Peter Jones, visit the Peter Jones Foundation and follow his journey on Dragons’ Den

Back to blog home