#customerjourney

Before someone buys from you, a lot happens. In their head, heart, and how they see your brand. The hierarchy of effects breaks this process down step by step. It’s not new, but it’s still one of the smartest ways […]

You don’t build a brand by jumping straight to the sale. You build it by shaping how people think about you, how they feelabout you, and ultimately, how they act. A powerful brand identity does more than just look good. […]